The feeling of belonging, having friendships and social interaction is fundamental to health and happiness and yet in a world packed with people, far too many feel lonely and socially isolated.
From experience as a family, we know this is particularly true for people who are less able or old or vulnerable. 50% of disabled people say they experience loneliness and one in four say they feel lonely every day. An estimated 1.4million older people in the UK are chronically lonely.
There are, however, many good people and organisations both locally and nationally working hard to try and alleviate social isolation (eg. BEfriend, SENSE, Mind, Age UK). We very much want to support these initiatives and promise to donate 20% of Ealing Distillery Ltd profits to such efforts.
Here’s hoping we can help create more opportunities for more people to make friends and belong.